About Our Company

First to Fight Industries was founded by Rodrigo Valencia, a United States Marine with a mission: to bring honor, discipline, and integrity back into business. Built from the ground up with a commitment to service—both in and out of uniform—First to Fight is more than just a company. It’s a movement. Rodrigo created this brand to fight for the working class, support fellow veterans, and redefine how American businesses operate.

After years of seeing everyday people overcharged, underserved, and disrespected by companies that put profits over people, Rodrigo decided to step into the arena. He knew there was a better way to serve. With a leadership style shaped by military values and a heart grounded in fairness and loyalty, Rodrigo is creating an empire that leads by example—one division at a time.

Who We Are

First to Fight Industries is a veteran-owned, multi-industry company committed to delivering honest, high-quality services across a wide range of sectors. From craftsmanship in construction to transparency in cleaning services to bold ideas in marketing and design, each division operates with the same core values: integrity, grit, service, and pride in our work.

We are more than contractors, salesmen, marketers, or cleaners—we’re professionals on a mission. We don’t cut corners. We don’t hide behind fine print. We do the job right, or we don’t do it at all. Whether it's a freshly painted home, a reliable used car, or a clean house ready for guests—our goal is the same: leave the customer with something they can be proud of.

What We Do

At our core, First to Fight Industries is about building things that last—homes, businesses, relationships, and communities. Our active divisions include:

  • Remodeling & Construction – Trusted renovation services for homes and businesses: roofing, flooring, drywall, painting, and more.

  • Car Sales & Body Shop – A car buying experience built on transparency, integrity, and accessibility. In-house financing. No credit checks. Discounts for veterans and first responders.

  • Housekeeping Services – Monthly cleaning plans with clear pricing, zero hidden fees, and military-level precision.

But that's just the beginning. With more than a dozen divisions either operational or in development, we’re growing a powerful network of businesses under one unified mission.

Future and developing divisions include:

  • First to Fight Media & Marketing – Supporting creators and businesses through strategy, branding, and content.

  • First to Fight Coffee Co. & Brewing – Veteran-owned beverage brands with a purpose.

  • First to Fight Fitness & Security – Services rooted in discipline, strength, and protection.

  • First to Fight Tactical, Guns, and Supply Chain – Providing gear, goods, and logistics solutions with reliability and respect.

Each division is built around a clear promise: to serve the customer with respect, deliver real value, and operate with the integrity you’d expect from a Marine.

Our Vision

The long-term goal of First to Fight Industries is to become a national brand known for excellence across industries. We want to lead the way in reshaping what people expect from service-based businesses. We envision:

  • Creating job opportunities for veterans, blue-collar workers, and hardworking Americans across the country

  • Expanding each division through ethical franchising opportunities and strategic partnerships

  • Building an ecosystem of businesses that help each other grow, under a unified culture of discipline and service

  • Becoming a company people trust—because we’ve earned it through action, not just advertising

We’re not here for shortcuts or trends.
We’re here to build—with sweat, strategy, and soul.

This is First to Fight Industries.
Veteran Owned. Mission Driven. Always First In.